- May 21, 2016
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World Whisky Day Ambassador Search
The search is on for a World Whisky Day Ambassador
World Whisky Day was launched in 2012 by Blair Bowman when he was still a student at the University of Aberdeen. Whilst studying abroad in Barcelona, Blair noticed on Twitter that people were celebrating World Gin Day. After searching online, he was surprised to see that there wasn’t an established annual World Whisky Day – so he bought the domain name and kick-started the event by spreading the word via social media.
World Whisky Day is run by Hot Rum Cow, a drinks magazine launched in 2012 by Fraser Allen, who believed there was a gap in the market for an intelligently written, beautifully designed magazine aimed at enthusiastic and curious drinkers. Based in Edinburgh, the magazine is now on sale across the world in stores from Selfridges in London to the Museum of Modern Art in New York, and has a strong following in both its print and digital forms. Designed by Eric Campbell and edited by Simon Lyle, Hot Rum Cow has won several awards and is based in the offices of White Light Media, one of Scotland’s leading content marketing agencies.
World Whisky Day is looking for a part-time Ambassador who absolutely loves whisky to help with content, tastings, talks and video appearances from February to May 2017, with World Whisky Day taking place on 20th May 2017. Applicants may already have some experience of working in the whisky industry or simply be a keen whisky enthusiast. World Whisky Day invites everyone to try a dram and celebrate the water of life on the third Saturday of May. Events take place across the world, recognising all types of whisk(e)y and encouraging everyone to enjoy them responsibly.
As well as a passion for, and strong knowledge of, whisk(e)y, the successful applicant will be confident communicating with World Whisky Day’s predominantly young, open-minded and adventurous audience. Presentation skills are a must, as is an ability to work with the event’s brand partners. This is a really fun project, so a good sense of humour is important too.
The successful candidate will enjoy significant profile – the reach on Twitter on World Whisky Day this year was 35 million people. The paid position is based in Edinburgh, where the successful applicant will work with the creative team behind Hot Rum Cow magazine. The working hours are flexible too – World Whisky Day is ideally looking for someone who would be available for the equivalent of two days a week.
How to enter?
Applicants should send a CV and a one-minute video explaining their passion for whisky to email@example.com by Monday 19 December. If you have any questions, please get in touch with firstname.lastname@example.org. More info is available here.
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